PACKAGING & POS

Product packaging is the most significant marketing tool - helping to communicate and influence the behavior of customers.

Packaging is the first visual element of a product; communicating the message of a brand and showing why a particular product is better than the alternatives. Market research supports that In the last 10 seconds before the purchasing decision, consumers view packaging as a motivation to buy.

While working with numerous start-ups, I’ve had hands-on experience orchestrating the Design, Sourcing, Pricing, Production and Printing of Consumer Facing Packaging and Point of Sale Materials. This includes, labels, bottles, caps, boxes and table toppers.

The goal is to Create Innovative Packaging & POS that grabs the customers attention, converts to sales and adheres to the Retailers, FDA’s and USDA’s policies and guidelines.

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Drink Daily Greens - Morning Greens

Costco Mexico

Created for Costco Mexico, the Morning Greens Orange label and box. Collaborated with the Costco Mexico buyer and our local graphic designer to translate and create this exclusive packaging being introduced to a new market and country. The imagery portrayed vibrant colors and fresh organic fruits and vegetables with chilled bottles displayed front and center.

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Drink Daily Greens - Costco Cleanse Kit

Introducing the Morning Greens 4-Day Cleanse Kit sold exclusively at Costco. This cleanse kit ‘convertible style’ box was designed with the consumer in mind. Featuring a perforated tear away top so the box could be stored in the refrigerator with the juices organized and on display. An easy ‘grab-and-go’ set up for those who are on the go and participating in a cleanse kit health routine. Each label represents the juices color and lists the main two ingredients. Health benefits call-outs such as probiotics, organic and nutrient dense are highlighted.

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Heyday Cold Brew Coffee

Envisioned a custom 4-pack package design prototype with window display.

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Drink Daily Greens

The 3 most popular SKU’s. The labels clearly displayed key ingredients, health benefits call-out’s, serving size and the overall ‘feeling’ associated with the drinks. These SKU’s were sold at Wholefoods, Target and Amazon.

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Morning Greens & Wholefoods

Exclusive SKU created for Wholefoods by Daily Greens®. Green juice specifically targeted for customers who prefer to drink their green juice first thing in the morning. Fruity flavors included Pineapple, Orange and Grapefruit. The labels included a sunrise and vibrant colors.

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Costco x Drink Daily Greens

Cleanse Kits on display at Costco retailers

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Pearl Southern Couture

Hang Tags specifically designed to be clean and easy to read. Purple ribbon and smooth gloss card-stock stand out from other brands. The reverse side of the tag reads, ‘Made in the South’, proud to be a brand that is designed and manufactured in the United States.

 

(POS) POINT OF SALE MATERIAL